Generali Group

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          Generali Digital Strategy

          The engine that powers and accelerates Generali’s journey towards becoming a true Lifetime Partner

          Innovation and Digital Transformation is one of the three pillars of change driving the Generali 2021 strategy. Our ambition is to become a truly innovation-led, digitally enabled, data driven and agile organisation for our people and customers.
           

          For that purpose, our Lifetime Partner Behaviours are integrated with five Digital Enablers:

          Generali Digital Strategy



          INNOVATION
          Inspire and equip the Group to execute new ideas that address challenges and create value.
           


          Generali Digital Strategy


          CUSTOMER RELATIONSHIP MANAGEMENT
          Transform customer journeys, expand touchpoints, and improve transparency and interactions
           


          Generali Digital Strategy


          SMART AUTOMATION
          Accelerate process automation thanks to reengineering and the adoption of new technologies
           


          Generali Digital Strategy


          DATA, ANALYTICS & AI
          Support business decision-making, empower our employees and enhance competitive advantage by leveraging data and advanced technologies
           


          Generali Digital Strategy


          AGILE ORGANIZATION
          A lean, flexible and empowered organization will enable us to move more quickly
           


          We’ve come a long way on our digital journey, and we are committed to going even further to become a fully customer-centred enterprise and a real Lifetime Partner to our people and customers.

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