Our business model
We are one of the world's biggest insurers, with an innovative product offering, a multichannel distribution strategy and a significant geographical diversification.
We aim to become and remain the most trusted Investments, Asset Management and Wealth Management partner for all our stakeholders.
The value creation process

Enable people to shape a safer future by caring for their lives and dreams
VALUES
?Deliver on the promise
Value our people
Live the community
Be open
OUR CULTURAL TRANSFORMATIONAL AREAS
Ownership
Innovation
Simplification
Human touch
BRAND
Generali

Being a Life-time Partner to customers, offering innovative, personalized solutions thanks to an unmatched distribution network.
Leading the European insurance market for individuals, professionals and SMEs, while building a focused, global asset management platform and pursuing opportunities in high potential markets.

They represent one of the building blocks of our strategy.
The communities promote a collaborative approach among colleagues, by removing any functional and geographical barriers; they share knowledge and work together also for the identification and scale-up of best practices in the Group. Thanks to their new way of working, based on collaboration and co-creation, they accelerate the implementation of innovative ideas in an inclusive environment, in full alignment with strategic initiatives.
Within a challenging economic and financial environment, we are convinced that our governance - which complies with the best international practices - is adequate for effectively pursuing our strategy of creating value for all stakeholders in the medium-long term.

We develop simple, integrated, customized and competitive Life and the Property&Casualty insurance solutions for our clients: the offer ranges from savings, individual and family protection policies, unit-linked policies, as well as motor third-party liability (MTPL), home, accident and health policies, to sophisticated coverage for commercial and industrial risks and tailored plans for multinational companies.

We distribute our products and we offer our services based on a multi-channel strategy, while also relying on new technologies: not only through a global network of agents and financial advisors, but also through brokers,
bancassurance and direct channels.

The premiums we receive from our clients to enter into insurance contracts are responsibly invested in high quality assets.

The premiums collected are managed through appropriate asset-liability management policies so as to guarantee the payment of claims and benefits to our policyholders or their beneficiaries after death, accidents or the occurrence of the insured event.